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131 such as name, location of household, or identification number, are not to be shared. Anonymous data are not linked to respondent names or any other identifiable information, and do not allow for follow-up with respondents. Be sure to clarify with respondents whether the data will be anonymous or confidential (Leviton, 2011; Hegans, 2008; Newman & Brown, 1996; Stake & Mabry, 1998). 3. M&E activities should maximise benefits and minimise harm. Both the human and financial time and resources required to conduct the M&E activity should be far outweighed by the benefits of knowledge gained or results demonstrated. Also consider environmental resources in this equation. Respondents should not be put at risk physically, subject to discrimination, or disadvantaged in any way due to their participation in the M&E activity. Changes during evaluation process and data collection make large emotional, physical and social demands on all the people involved. Therefore, all changes should take place slowly. This means acting and proceeding on participants’ terms (Lofman, Pelkonen & Pietila, 2004). Hegans (2008) argues that general and public welfare responsibilities include not just immediate outcomes of the evaluation process and results, but long-term implications and effects as well. As such, stakeholders should review and comment on the M&E results and reports. The format and content of the reports should reflect stakeholders’ wishes but most importantly, the report (and any presentations) should provide a full and unbiased picture of the results, including the methodology, a limitation section, and any less favourable findings. When disseminating information followwhat has been agreed upon in the communication strategy while considering the non-disclosure policy agreed with stakeholders. Declare interest and conflict of interest in all monitoring and evaluation reports. When disseminating information, make sure video in presentation, photos and names of participants and their identity are withheld unless where a participants decides that doing so will help another person in the project area. For instance, in HIV project, some participants sign agreements that allow them to openly be used in the project with the view that their experiences may help another person out there. People living with HIV and AIDS are advised to live a positive life and not hide their conditions. If well-known people are used as models, projects can progress in their agendas. Determine the appropriate means for disseminating results to each stakeholder (See William & Senefeld, 2007). Control groups were long considered the gold standard for demonstrating programmatic impact. Including control groups in M&E which involve collecting data from households and communities that