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192 6. Methods of Communication For each audience that you identify, you should determine the most appropriate channels for communicating with them. Some of the communication methods have already been mentioned earlier in this chapter. These can include conferences, workshops, leaflets, press releases etc. You should always remember that there are advantages and disadvantages to each of these different channels of communication. These should be considered as you decide on each method. Once you have connected your channels of communication to the different audiences, you can then construct your communication plan. For example: if we make reference to audiences CAPOLSA identified above, we could tailor the messages in the following way: Table 5: Communication Messages and Channels for specific Audiences Audience Key communications messages Key communications channels MOGE/CDC  We have a strong evidence base and our research with GraphoGame is grounded in robust evidence.  We have a good knowledge of the policy environment.  We are a well-respected, authoritative organisation in the use of ICT and education.  Quarterly policy briefings on policy related to ICT and education.  Ensure up to date research evidence is shared in brief reports.  Ensure all press releases are sent to relevant government departments in advance.  Positive media coverage. 7. Work Plan Once you have identified your audiences and key communications methods the next step is to link the key communications activities, budget, and resources allocated to delivering the strategy. The work plan should also include proposed timeframes and milestones within the strategy. This will allow you to measure clear steps towards ultimate goals. There may be specific projects, events or publications that you know will take place, and these should be highlighted in the work plan; for example, CAPOLSA takes note of events related to literacy such as world literacy day and literacy week. 8. Evaluating Success Your communication strategy should include a section that focuses on evaluation. How will you know when objectives have been successfully met? In this section, you will need to indicate the tools that