Given Hapunda

252 g. Presenting information in a brief, dramatic and memorable fashion. Victim/beneficiary involvement – involving victims in a problem or potential beneficiary of a proposed solution can strengthen advocacy. For instance, on 9, October, 2012, a young girl from Pakistan, passionate about education, was shot by the Taliban for supporting education for girls. Her experience attracted worldwide attention and intensified her girl-child education advocacy activities. Today, Malala Yousafzai is not only a Pakistani activist for female education but she is also the youngest Nobel Prize laureate which was awarded to her in 2014. Malala in partnership with the UN has advocated for women education and her voice is widely respected by policy makers. Therefore, organisations running advocacy programmes should deliberately involve victims of problems they are trying to change to be part of the advocacy campaign. Victims sometimes come with strong voices which appeal to the emotions of influencers and policy makers (see Focus Box 6: voice of the victim) above. Social mobilisation – today success of some campaigns depend very much on whether society can be mobilised to increase its expectation of desired change. From the Arab Spring in North Africa to North Americas’ Black Lives Matter demonstrations, societies mobilised themselves to voice their concerns about the need for political and regime change in Maghrebs to protecting lives of innocent Black Americans who often died at the hand of White police officers. While the Black Lives Matter campaign is a milestone towards rights of black people and there is still work to be done, the Arab Spring managed to bring political and regime change. In Zambia, World Vision and its partners, have launched a two-year advocacy project called the Enhanced Participation, Accountability and Governance in Education (E-PAGE) aimed at improving governance, accountability and service delivery in the education sector through community mobilisation and participation. Among other things, this project aims to empower communities to mobilise themselves and hold authorities in the education system accountable in order to enhance quality of education. The more the problem interests society, the more likely society will engage in the advocacy campaign. WHO (2008) identified the benefit of social mobilisation include the following: Focus Box 6: The Voice of the Victim How can we do that? You were the one who said that if we believe in something greater than our lives, then our voices will only multiply even if we are dead. We can’t disown our campaign! – Voice of Malala after her father asked her to stop the campaigns, p.188. Focus Box 7: Power of Social Mobilization Defeating the infidels requires a much greater effort. It requires the mobilization of nations – Muhammad Munajid