Given Hapunda

260 Table 4: Sections of an Advocacy Strategy Plan Section Description Situational analysis Give a brief contextual and situational analysis - what is the problem? Why advocate on the issues? Human rights approach to the issue. Goal and objectives Write down the goal of the advocacy and its SMART associated objectives Audience and messengers Describe who the audience is and the expected change they can make. Who influences people? Partners and social mobilization Describe who will work with you, and what they will bring with them to make the advocacy a success. Messages for each audience Write key messages for each audience: statement, evidence, example, goal and desired action. Activities and outputs Describe activities, tactics and strategies you will use to achieve the goals and objectives e.g., mobilisation, negotiations and the medium of delivering these activities Timeline, roles and responsibility Describe moments and opportunities for influence. This should include a role and responsibility matrix. Resource requirement and budget Describe all necessary conditions and capacities required to achieve the advocacy goal. Include an activity-based budget M&E plan Develop and M&E matrix to show what to monitor and evaluate