Jeroen van de Pol

119 5 How does the general public balance convenience and cognitive pharmaceutical services Statistical analysis First, descriptive analysis and visualization of the data was performed using Microsoft Excel 2016. Linear regression, using SPSS 23.0 to calculate regression coefficients and p-values, was used to analyse the effect of the covariates (both continuous and discrete independent variables) on the preferences and importance for CPS or convenience (continuous dependent variable). Univariate analysis was performed for every covariate, and when p-values were under 0.1, the specific covariate was also added in a multivariate model. A chi-squared test was performed to ascertain the correlation between what participants ranked as important and their preferences. Ethics and confidentiality Data were analyzed anonymously and processed according to the privacy policy of the Dutch Healthcare Consumer Panel, which complies with the General Data Protection Regulation. According to Dutch legislation, there is no legal requirement to obtain informed consent nor approval by a medical ethics committee for conducting research through the panel. Results Study population A total of 799 panel members started the online questionnaire (response rate of 53%). Of these respondents, 516 participants provided full data on both preferences and importance (Figure 1). Most participants had a middle or high educational level; the majority had one or more chronic diseases and one or more medicines in use (69.3% and 73.6%, respectively) (Table 2). The 516 participants with complete data on preference and importance had similar background characteristics to the 799 participants that completed part of the online questionnaire.