Jeroen van de Pol

151 5 Preferences of patients regarding community pharmacy services: A discrete choice experiment However, there are also some limitations. The conjoint task and especially the background information regarding the attributes and levelsmay have been difficult for some participants. This is probably also reflected in the relatively large number of participants with a medium or high educational level and could discourage some panel members to participate in this research. Also, the study population contains mostly elderly people using medicines. This is not a representative sample of the general population, however the respondents do reflect the chronic users of medication that most frequently visit a community pharmacy. Also, the number of participants in this study with a migratory background is low and therefore not reflecting Dutch society and therefore also does not fully reflect patient populations of community pharmacies. Recommendations for daily practice This study shows that different preferences exist within patients and the general public regarding potential innovative services from community pharmacies. Community pharmacies serve a heterogeneous population, so pharmacists need to realize that patients may have different preferences and needs. Based on the size of the different classes within this study, it can be stated that community pharmacist will predominantly serve patients that belong to either class 1 or class 4. Based on that, providing an online medication record will meet the needs of both classes. Next to this, community pharmacists should consider implementing pharmacogenetics- and POCT testing prior to minor ailment services. As the latter seems to be less appreciated than diagnostic services. However, the study population contained largely highly educated medicine using patients. Community pharmacies serving a different patient population should also consider other preferences. Conclusion Overall, themajority of participants appreciate innovative services fromcommunity pharmacies. However, these preferences may vary between individuals. This study shows that different classes of patients can be identified based on these preferences. Two out of four classes especially prefer CPS and one class preferred convenience related services. One class did not show a clear preference for either CPS nor convenience related services.