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The history, evolution, and future of big data and analytics 31 organizational performance. It seems closely knit with a cluster representing the IT and supply chain perspectives on BDA. The methodological/statistical cluster dealing with (big data) algorithms is situated in the periphery and attached to the network predominantly through Customer Analytics research (see Figure 2.1). Figure 2.1: The co-citation network with 1252 secondary articles and ten clusters. Colours indicate the cluster to which a secondary paper has been assigned. Clusters represent closely related papers, which share thematic similarities.