Chapter 11 358 Abstract The effectiveness of financial incentives for smoking cessation can be further enhanced by personalizing incentives. We aimed to investigate the effect of personalized incentives in addition to group-based training on smoking cessation among healthcare employees but prematurely terminated the trial due to recruitment issues. All participants (n=31; 14% of n=220 required) underwent group-based smoking cessation training. Based on individual characteristics, intervention group participants were advised, but free to choose from one of the four incentive schemes. Incentives were provided following the completion of the training and at 3, 6, and 12 months. The control group received no incentives. In the intervention arm, 14 out of 17 participants followed the advice incentive scheme, and ten chose a deposit scheme. Twelve month-abstinence was 41% in the intervention group and 43% in the control group. Following the premature closing of the trial, we conducted interviews with potentially eligible participants (health care employees who smoke) who did not participate in exploring considerations for non-participation. Interviews (n=15) revealed that reasons for non-participation included unawareness that incentives could be earned, not being ready to quit, and not feeling the need for a cessation programme to quit. A better understanding of reasons for non-participation in incentive-based smoking cessation programs or trials is required.
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