Summary 415 S (employees who smoke) not to participate in smoking cessation programmes in the workplace and to map barriers and facilitators to improve future programmes. Reasons for non-participation among interviewees (n=15) included: being unaware of the incentives, not being ready to quit, and not feeling the need for a cessation programme in order to quit. In conclusion, recruitment of participants for a trial with personalised financial incentives to support smoking cessation was challenging. Interviews with non-participants provided insights such as how participants perceive a smoke-free zone and workplace interventions, to potentially overcome recruitment challenges in future studies. In conclusion, Chapter 12 discusses the main implications, limitations and suggestions for future research. Working towards a smoke-free generation remains an important public health goal. Two ways to further improve existing efforts are extending smoke-free policies to novel places such as outdoor public places and indoor private places, and improving smoking cessation programmes by incorporating personal characteristics into the intervention design. Therefore, by simultaneously targeting the system and aiding the individual, a smoke-free generation should be in reach.
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