270 Chapter 6 long and differed on the following aspects, respectively: (1) Showing game challenges that had a more detailed environment vs. game challenges that were abstract buildings floating in space (Figure 2); (2) Faster vs. slower music; (3) A warmer vs. a cooler colour palette; (4) AR BONNIE vs. Gloucester MT font for the trailer text; and (5) An editing style focused on slowly moving across the pictures vs. zooming in or out of the pictures. Figure 2 Screenshots from the two trailers of Monument Valley. (A) A screenshot from the detailed trailer. (B) A screenshot from the abstract trailer. These images have been adapted from Monument Valley by Ustwo Games (2014a) with the permission of the copyright holder Ustwo Games. During the experiment, the messaging in each trailer design was counterbalanced and trailers were shown in a random order. This allowed us to assess the effects of messaging while controlling for trailer design. Approximately half of the participants saw the detailed trailer as the mental health trailer (n = 66) and the abstract trailer as the entertainment trailer, while
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