186 (3) Specific information - The starting scheme directs users to theme pages that offer specific information on barriers, facilitators, and user perspectives related to that theme. (4) Visual elements - Illustrations of users in relevant contexts enhance the page’s appeal. (5) Concurrent presentation - Presenting both barriers and facilitators maintains a neutral tone and provides a comprehensive understanding of the information. (6) Shorter pages - The use of “accordion” elements allows users to expand information selectively, keeping the page length shorter. (7) Comprehensible information - The content is developed in collaboration with a communication expert to ensure it is easy to understand. (8) Scientific evidence - The website cites scientific sources to back up information presented throughout. (9) Realistic user representation - Using real quotes from previous user research provides a sense of realism. (10) Abstract user information - User theme titles communicate the user’s attitude in a clear way. (11) Practical application - The website provides practical tips and references to external tools and resources to improve the practical applicability of the information. (12) Informal tone-of-voice - An informal tone-of-voice is used throughout the guide, making it more approachable and engaging.
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