Chapter 2 34 2.3.3 Phase 3 – Generalization 2.3.3.1 Profiles The descriptive analysis of the overall sample revealed a high variance in the means of the different concepts. Variance ranged from 0.80 to 3.78 with a mean of 1.91. Therefore, it was all the more essential to investigate a segmented version of the data. The elbow method suggested that three clusters best segmented the data of each topic. We found significant differences between the category means, indicating the validity of our clusters. Figure 2.3 presents a graphical representation of the mean scores characterizing the clusters and Appendix 2A offers a detailed overview. Table 2.2 shows the demographic information of overall sample and the profiles. Although we found significant differences between the means of the concepts, we did not find significant differences between the clusters’ demographic variables. Table 2.2 Questionnaire respondent characteristics. N CV Age Gender % Education % M SD Male Female Low High Sample 42 1.91 52 11.10 21 79 67 33 Concerned 16 1.46 54 9.70 31 69 75 25 Light-hearted 16 1.06 48 13.07 0 100 69 31 Encumbered 10 2.00 51 8.89 40 60 50 50 Loyal 25 1.06 53 10.81 24 76 68 32 Detached 12 1.05 48 8.62 0 100 58 42 Disadvantaged 5 2.01 48 12.54 60 40 80 20 Eager 20 1.21 48 12.44 15 85 65 35 Hesitant 16 1.72 55 8.34 37 63 75 25 Indifferent 6 1.96 52 12.10 0 100 50 50 Regarding attitudes toward health, the majority was represented by the Lighthearted and Concerned profiles (both 38%), which were characterized by higher scores on consciousness, motivation, and feeling. The Concerned profile was differentiated based on higher scores for concern, complaints, and lower control. The Encumbered profile represented lower scores on consciousness, motivation, self-efficacy, and interest and higher scores on perceived barriers. For the attitudes toward healthcare, the Loyal profile (60%) was the most significant. This profile was marked by higher scores on satisfaction, personal, authority, and doctor as information source. The Disadvantaged profile was characterized by lower scores on satisfaction, communication, source interpretation, nuance, personal and higher scores on rules and autonomy. The Detached profile contained no specific concept that differentiated it from the other profiles.
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