Chapter 2 38 2.3.3.3 General attitudes By investigating the inter-profile relationships, we could identify two attitudes toward health, healthcare, and eHealth in general. Figure 2.4 displays an overview of these attitudes. Correlation coefficients can be found in Appendix 2B. The most significant general attitude, Optimistically Engaged, could be described by positivity toward health, healthcare, and eHealth. It is related to being conscious about health, motivated to perform healthy behavior, satisfied with and loyal toward healthcare services, and open and enthusiastic about the use of eHealth. It was defined by the relationship between the characterizing scores of the Light-hearted (consciousness, motivation, feeling and interest), Loyal (satisfaction, clarity, doctor as info source, and personal), and Eager (usage and enthusiasm) profile. The average size, based on the questionnaire respondents, of the combination of these profiles is 48%. The second general attitude, Doubtfully Disadvantaged, reflected perceived barriers and low self-efficacy, difficulties understanding health messages, wanting more autonomy in the healthcare process, distrusting healthcare, anxiety toward technology, and lack of exposure regarding eHealth. It was defined by the relationship between the scores of the Encumbered (low self-efficacy and perceived barriers), Disadvantaged (source interpretation, rules, nuance, and communication barriers), and Hesitating (exposure, anxiety, and trust) profile. The average size, based on the questionnaire respondents, of the combination of these profiles is 25%. The Concerned, Detached, and Indifferent profiles did not have any specific relations with other profiles. They should be seen as individual profiles that could exist in any combination with other profiles. However, the Concerned profile’s substantial representation within the questionnaire respondents (38%) makes it important to consider further. This profile was characterized by the experience of complaints, high concern, and low feelings of control because of the experience of a health-related incident or continuous experience of health complaints. Figure 2.4 Overview of the general attitudes resulting from the principal component analysis and their corresponding profiles and concepts.
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